Martin Sandoval CPA MBA

Sharpshooter
DISC Type : CD

Head of Finance at Madi Lane Bridal & Luv Bridal

Greater Brisbane Area, Australia

Overview

Martin is a senior finance executive with over 20 years of experience, specializing in business transformation and strategic financial planning for international organizations. A certified CPA, he has led major ERP and CRM implementations. Colleagues describe him as jovial, proactive, and a strong problem-solver with excellent technical expertise.

Outside of his finance career, Martin is an inventor driven by a passion for improving everyday experiences. He created the easyQ grill because he wanted to enhance the flavor and ease of cooking on a gas BBQ, turning a personal frustration into a tangible product.

He holds a patent for his invention, a "V-shaped bbq grill" designed as a barbecue drainage system, showcasing his innovative spirit.

Personality Overview

Precise But Practical

ROI Driven

Rigorous & Demanding

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Business Transformation
He has a history of leading transformation projects, including the implementation of Salesforce Sales Cloud, Service Cloud, and Microsoft Dynamics GP.
Financial Systems
Specializes in ERP and BI implementations and has direct experience integrating complex financial systems to improve operational efficiency.
Invention & Grilling
As the inventor of the easyQ grill, he has a passion for innovation and solving practical problems, especially related to his interest in barbecue.

Media Appearances

Martin has no verified media appearances

Work History

3-2022
Head of Finance at Madi Lane Bridal & Luv Bridal
2-2020 - 6-2022
Consultant at Exceleris Consulting
11-2018 - 2-2020
Global Financial Controller at A2K Technologies
12-2017 - 10-2018
Finance Manager at RPMGlobal
2-2016 - 12-2017
Group Accounting Manager at RPMGlobal

Education

2011 - 2011
CPA Australian Certification from CPA Australia
2009 - 2011
Accounting Conversion Course from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Brisbane Area, Australia Job Level : Mid-senior Designation : Head of Finance at Madi Lane Bridal & Luv Bridal
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Martin take some risk or not?

  • The risks don’t matter much to them.

You And Martin

Personality Compatibility


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