Martin Wheller

Evaluator
DISC Type : dcs

Chief Financial Officer at Penny on the Move

Durham, England, United Kingdom

Overview

Martin has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

7-2025
Chief Financial Officer at Penny on the Move
1-2023 - 4-2025
Finance Director at ScS - Sofa Carpet Specialist
1-2023 - 4-2025
Finance Director at Snug
10-2020 - 2-2023
Group Financial Controller at ScS - Sofa Carpet Specialist
1-2020 - 9-2020
Assistant Financial Controller at ScS - Sofa Carpet Specialist

Education

2009 - 2012
ACA from ICAEW
2007 - 2011
B.A. Hons from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Durham, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Penny on the Move
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Martin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Martin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Martin

Personality Compatibility


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