Martin Woska

Activist
DISC Type : Cd

Chief Creative & Strategy Officer TRIAD Bratislava, partner at DevinBand at TRIAD Advertising

Slovakia

Overview

Martin is the Chief Creative & Strategy Officer and co-owner of TRIAD Advertising, a top agency in Slovakia and the Czech Republic he helped grow from 8 to 100 employees. An acclaimed leader with over 200 awards, including "Strategy Director of the Year, " he authored the book "Budget CUT" and graduated from Ekonomická univerzita v Bratislave.

Outside of his primary role, Martin is a partner at DevinBand, a collective of marketing and tech companies. He is a vocal enthusiast for AI and automation in marketing, often speaking at conferences on the topic. His personal interests include running, as he is training for an ultramarathon, and playing the electric guitar.

He is considered one of the most awarded and recognized creative and strategy leaders in his region.

Personality Overview

Value Conscious

Observative

Meticulous

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Marketing
An outspoken enthusiast for AI and automation, he frequently speaks on implementing AI in creative and strategic workflows and believes it will redefine the industry.
Creative Effectiveness
His passion is the overlap of creativity and strategy. He has authored a book, "Budget CUT", on effective marketing and has won numerous effectiveness awards like the Effies.
Brand Authenticity
He recently participated in a conference debate, championing the side of authenticity and emotions over a purely data-driven approach in branding.

Media Appearances

Martin Woska z TRIAD Advertising v Connecte. Featured in YouTube

See Now

Work History

9-2023
Chief Creative & Strategy Officer TRIAD Bratislava, partner at DevinBand at TRIAD Advertising
9-2015
Chief Creative & Strategy Officer and Partner, Author of the book Budget CUT at TRIAD Advertising
1-2022 - 8-2023
Group Creative & Strategy Director TRIAD PRG/BA at TRIAD Advertising
4-2011 - 2-2013
Digital Director at TRIAD Advertising s.r.o.
6-2009 - 3-2011
Account Manager at TRIAD Advertising s.r.o.

Education

2003 - 2007
Dipl. Ing. from Ekonomická univerzita v Bratislave
1992 - 2000
Education details unavailable from Federica Garcia Lorcu, Gymnasium

More Information

Social Presence :

Prographics :

Exp : 20 Location : Slovakia Job Level : Leadership Designation : Chief Creative & Strategy Officer TRIAD Bratislava, partner at DevinBand at TRIAD Advertising
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Martin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Martin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Martin

Personality Compatibility


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