Martina Knuth

Critic
DISC Type : C

Building Senior Finance & Advisory Teams - Nordic BPO Partner I Senior Sales at Aspia

Greater Malmö Metropolitan Area, Sweden

Overview

Martina Knuth is an Advisory and Finance Partner at Aspia, where she supports CFOs and CEOs in driving finance transformation and performance within large Nordic organizations. Educated at IHM Business School, she is described by colleagues as analytical, trustworthy, and extremely results-oriented, with deep experience in strategic partnerships.

She won "A Defining Deal of the Year" in 2010 for successfully using direct marketing to help a major European enterprise establish its footprint in the Swedish market.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Finance Transformation
Her role and posts focus on helping CFOs overcome fragmented processes and align financial flows to support strategic decisions in complex organizations.
Data-Driven Strategy
She emphasizes the importance of using a focused set of KPIs for actual decision-making, moving beyond tracking hundreds of unused metrics.
Nordic Business Operations
Her work involves solving cross-border operational challenges, such as creating seamless payroll and work environments for employees in different Nordic countries like Sweden and Denmark.

Media Appearances

Martina has no verified media appearances

Work History

11-2023
Building Senior Finance & Advisory Teams - Nordic BPO Partner I Senior Sales at Aspia
4-2023 - 10-2023
Advisor – Commercial Lines & Customer Insights | Inbound Marketing at Trygg-Hansa
9-2022 - 4-2023
Nordic Key Account Manager | New Business Lead | Strategic Growth & Partnerships at Solid Försäkring
9-2019 - 9-2022
Fintech Sales & Strategic Partnerships | Consumer Credit & Payments (Ecster – part of Handelsbanken) at Ecster
1-2018 - 8-2019
Regional Key Account Manager – Strategic Media Partnerships (Airtime: TV3 & Kanal 5) at Strategic Collaboration – TV3 & Kanal 5 - Airtime

Education

2-2024 - 6-2024
Data-Driven Sales & Social Selling from IHM Business School
3-2023 - 6-2023
Martech & Inbound Marketing from IHM Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Malmö Metropolitan Area, Sweden Job Level : N/A Designation : Building Senior Finance & Advisory Teams - Nordic BPO Partner I Senior Sales at Aspia
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Insights For Selling To Martina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martina

Personality Compatibility


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