Marty De La Rosa

Enthusiast
DISC Type : i

Sales Director at Nine North Wine Co.

Belvedere Tiburon, California, United States

Overview

Marty is a performance-driven sales director with a long track record of building brands in the beverage industry for companies like Heineken USA and Trinitas Cellars. He is now applying his expertise in sales strategy and distributor management to the custom software space at Makeen. He studied Computer and Information Sciences.

Outside of his direct professional roles, Marty has shown a keen interest in major players in the technology and aerospace sectors, following companies such as Microsoft and Lockheed Martin. This suggests a passion for innovation and large-scale enterprise solutions, aligning with his recent career transition into technology sales.

Unique fact: After a successful career leading sales for major wine and beverage companies, he pivoted into the technology sector as a Director of Sales.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Growth
His career is focused on building brand strategies to drive distribution and profit growth for national brands.
Hiring Sales Talent
He has recently posted multiple times about hiring for open roles, indicating a focus on team building.
Distributor Management
He lists 3-tier distributor management as a key strength, stemming from his extensive experience in the beverage industry.

Media Appearances

Nine North Wine Co. Welcomes Marty DeLaRosa as Head of Sales. Featured in Wine Business

See Now

Work History

5-2024
Sales Director at Nine North Wine Co.
10-2021 - 4-2024
Director Of Sales And Business Development at Makeen Custom Software Development & Technology Services
4-2016 - 10-2019
Director of Sales at Trinitas Cellars
7-2012 - 4-2016
Market Manager at Heinken USA
2003 - 2012
Region Manager at Regal Wine Company

Education

2001 - 2003
Computer and Information Sciences from University of West Florida

More Information

Social Presence :

Prographics :

Exp : 26 Location : Belvedere Tiburon, California, United States Job Level : Mid-senior Designation : Sales Director at Nine North Wine Co.
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Insights For Selling To Marty

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marty

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Marty move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Marty take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marty

Personality Compatibility


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