Marty Gray

Pioneer
DISC Type : IDS

CRO at Ring Digital

Columbus, Ohio Metropolitan Area, United States

Overview

As CRO and Partner at Ring Digital, Marty Gray leverages his background in data analytics and political polling to spearhead data-driven digital marketing. A BBA graduate from The University of Toledo, he is described by colleagues as positive, professional, and driven, with a focus on eliminating wasted ad spend for clients.

He is passionate about his team, frequently highlighting his appreciation for his colleagues and expressing how much he enjoys the energy of coming into the office.

He transitioned his expertise from measuring voter attitudes at a national opinion research firm to helping businesses with hyper-targeted commercial advertising.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Data-Driven Advertising
Believes in using first-party, verified demographic data to connect businesses with their exact target audience, ensuring truth, transparency, and accuracy in every campaign.
Ethical Data Usage
Proud of his team's commitment to responsibly managing and protecting customer data, viewing it as a core pillar of their service and a key differentiator.
Team Building & Culture
Actively focused on expanding his sales and operations teams. He publicly praises his colleagues and emphasizes the importance of positive energy and intentionality in the workplace.

Media Appearances

Marty has no verified media appearances

Work History

4-2025
CRO at Ring Digital
1-2020
Partner at Ring Digital
1-2015 - 3-2025
Vice President at Ring Digital
1-2015 - 9-2018
Vice President for Operations at Clout Research
1-2012 - 9-2015
Member / Steering Committee at Muldoon Partners

Education

2000 - 2005
BBA from The University of Toledo
1996 - 2000
Education details unavailable from Perry High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Columbus, Ohio Metropolitan Area, United States Job Level : N/A Designation : CRO at Ring Digital
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Insights For Selling To Marty

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marty

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marty move?

  • They are generally fast movers and can take quick decisions
  • Can Marty take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marty

Personality Compatibility


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