Marty Ulrich

Energizer
DISC Type : I

ET Director - Contact Center Operations Solutions at State Farm

Mesa, Arizona, United States

Overview

Marty is a technology leader with over 20 years of experience, currently serving as an ET Director at State Farm, where he focuses on contact center operations. A graduate of the University of Arizona, he specializes in CRM, DevOps, and cloud-based solutions. Colleagues describe him as an inspiring leader, great coach, and talented director.

Interesting fact: One colleague has worked with him for over 15 years across two different companies, highlighting his consistent leadership and vision.

Personality Overview

Believer

Relationship Oriented

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Contact Center Modernization
His current role involves transforming contact center efficiency at State Farm using technology, data, and AI to unify the user experience and reduce costs.
Enterprise CRM
He has over 15 years of experience with CRM technologies like Salesforce and MS Dynamics, and previously led the Enterprise CRM division at State Farm.
DevOps & Cloud
In past director roles, he led cloud engineering and DevOps practices, managing multiple SaaS product lines and transformations to automated CI/CD pipelines in Azure.

Media Appearances

Marty has no verified media appearances

Work History

9-2021
ET Director - Contact Center Operations Solutions at State Farm
4-2018 - 9-2021
Director of Enterprise CRM/ Service at State Farm
10-2017 - 3-2018
Technology Director QA and Devops at International Cruise & Excursions, Inc. (ICE)
2-2017 - 10-2017
Director of DevOps/ Cloud Practice at Scientific Technologies Corporation
2-2015 - 1-2017
Director Of Development at Scientific Technologies Corporation

Education

1987 - 1991
BS from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mesa, Arizona, United States Job Level : Mid-senior Designation : ET Director - Contact Center Operations Solutions at State Farm
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Insights For Selling To Marty

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marty

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marty move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marty take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Marty

Personality Compatibility


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