Martyn Baker

Pioneer
DISC Type : ids

Commercial Director at Codiance

London, England, United Kingdom

Overview

Martyn Baker is the Commercial Director at Codiance and Managing Partner at Gardn, specializing in commercial strategy for scaling tech businesses. With a background from the University of Oxford, he was part of the UK launch team for Twitter and also worked at Microsoft. Colleagues describe him as creative, instrumental, and a true leader.

Outside of his commercial roles, Martyn is an activist for causes he believes in. He is deeply involved in charitable work as a Trustee for the Nepal Education Foundation, which focuses on improving the quality of primary education in Northern Nepal.

He is a Trustee for the Nepal Education Foundation, actively working to improve childrens primary education.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Scaling Businesses
His roles at Codiance and Gardn focus on helping scaling businesses grow their commercial operations and productize their software solutions.
Go-to-Market Strategy
At Gardn, he helps new tech companies build their narrative, go to market, and win new business, and he speaks publicly on the topic.
People-Centric Systems
His work at Codiance involves building bespoke, complex systems with a people-centric approach to design, ensuring they work for the users.

Media Appearances

Martyn has no verified media appearances

Work History

11-2022
Commercial Director at Codiance
7-2022 - 11-2022
Non Executive Director at Codiance
8-2018
Managing Partner at Gardn
8-2018
Managing Partner at Gardn
1-2010
Trustee at Nepal Education Foundation

Education

2014 - 2014
10 CATS from University of Oxford
2003 - 2007
1st BSc from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Codiance
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Insights For Selling To Martyn

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martyn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Martyn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Martyn move?

  • They are generally fast movers and can take quick decisions
  • Can Martyn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Martyn

Personality Compatibility


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