Martyn Lee FCMI CMgr.

Energizer
DISC Type : I

Head of Product at Yeo Valley Production Ltd

Hook, England, United Kingdom

Overview

Martyn is the Head of Product at Yeo Valley, leveraging an extensive background as an executive and development chef for major UK retailers like Tesco and Waitrose. A Chartered Manager, he specializes in bringing award-winning products from concept to launch, driven by a passion for food trends and innovation. People often call him professional, dedicated, and creative.

Described as a real food lover with a passion for creative thinking, Martyns personal interests are deeply intertwined with his professional life. He is an avid follower of food trends and enjoys articulating his ideas in an engaging and memorable fashion, showcasing a blend of culinary artistry and strategic communication.

He serves as a judge for the prestigious Great Taste Awards, using his expert palate to identify the best in artisan and specialty foods.

Personality Overview

Informal

Full Of Energy

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Food Innovation
His entire career, from executive chef at Tesco and Waitrose to Head of Product at Yeo Valley, has focused on new product development and bringing food trends to life.
Organic Products
As Head of Product for Yeo Valley, a leading organic brand, he is actively involved in launching and promoting new organic food lines, from dairy to meat products.
Team Leadership
He is a Chartered Manager (CMgr) and confident team builder who has recently been focused on recruiting and establishing a new culinary team at Yeo Valley.

Media Appearances

Martyn has no verified media appearances

Work History

11-2024
Head of Product at Yeo Valley Production Ltd
2-2020 - 11-2024
Manager of Food innovation, Executive Chef at Waitrose & Partners
4-2018 - 2-2020
Executive chef - Product development at Tesco
7-2016 - 2-2020
Head chef - Product development at Tesco
8-2015 - 6-2016
Brand Development and Innovation chef at Waitrose

Education

Education details unavailable from York St. John University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Hook, England, United Kingdom Job Level : Mid-senior Designation : Head of Product at Yeo Valley Production Ltd
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Insights For Selling To Martyn

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martyn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Martyn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Martyn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Martyn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Martyn

Personality Compatibility


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