Marut Setia

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DISC Type : dc

Sr. Vice President- Growth markets (South Asia, China, ASEAN, Japan) & Global head Medical devices at Indegene

Bengaluru, Karnataka, India

Overview

Marut Setia is the Senior Vice President for Growth Markets and Global Head of Medical Devices at Indegene. A seasoned executive with experience at GE Healthcare, he is known for incubating businesses, building high-performance teams, and leading multi-geography initiatives. He is an alumnus of IIT Delhi and MNIT Jaipur.

Outside of his executive roles, Marut is passionate about innovation in education and skill development within the healthcare sector. He has been a driving force in establishing training institutes across Africa, South Asia, and ASEAN, aiming to create sustainable and scalable models for healthcare education.

He recently launched the MedTech QARA council as part of Indegenes #FutureReadyHealthcare initiative to unite senior leaders in life sciences.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

GenAI in Healthcare
Authored multiple recent posts analyzing organizational readiness, adoption challenges, and the transformative potential of Generative AI in the life sciences industry.
MedTech Innovation
As Global Head of Medical Devices, he recently launched the MedTech QARA council to bring senior industry leaders together and foster collaboration.
Emerging Market Growth
His current role focuses on growth markets, including South Asia, China, ASEAN, and Japan, building on his past work expanding GE Healthcare's presence in similar regions.

Media Appearances

GenAI in Pharma: Keynote address by Marut Setia at OPPI Annual Summit 2023. Featured in Indegene

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Work History

6-2020
Sr. Vice President- Growth markets (South Asia, China, ASEAN, Japan) & Global head Medical devices at Indegene
6-2019 - 5-2020
Chief Marketing Officer at GE Healthcare
2-2018 - 5-2020
Governing council member at The Healthcare Sector Skill Council (HSSC)
1-2018 - 12-2019
Executive & Head Education Solutions & Customer Engagement - SHS (Africa, South Asia & ASEAN) at GE at GE Healthcare
1-2016 - 12-2017
Director Education & Skill development - Africa, South Asia & ASEAN at GE Healthcare

Education

2005 - 2007
Master of Business Administration (MBA) from Indian Institute of Technology, Delhi
1999 - 2003
Bachelor of Technology (B.Tech.) from MNIT Jaipur

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Sr. Vice President- Growth markets (South Asia, China, ASEAN, Japan) & Global head Medical devices at Indegene
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Insights For Selling To Marut

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marut is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marut

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marut move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marut take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marut

Personality Compatibility


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