Mary H.

Energizer
DISC Type : I

Global Head of Digital Marketing & CRM at Mulberry England

United Kingdom

Overview

As the Global Head of Digital Marketing & CRM at Mulberry England, she leads digital strategy with a strong focus on customer-centricity and data utilization. With a background from La Perla and Samsung and an education from the University of the Arts London, she specializes in creating personalized, omnichannel luxury experiences.

Her career has a distinct global perspective, having previously managed digital partnerships and affiliate marketing across the US and APAC regions for ASOS.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Luxury Omnichannel Retail
Focuses on creating seamless customer journeys that connect online and offline touchpoints to enhance the luxury brand experience.
Data-Driven CRM
Leads initiatives to leverage customer data and new CRM platforms for highly personalized communication and improved loyalty.
Global Digital Strategy
Her experience at ASOS managing US & APAC markets indicates a deep understanding of tailoring digital strategies for diverse international audiences.

Media Appearances

Mary has no verified media appearances

Work History

8-2023
Global Head of Digital Marketing & CRM at Mulberry England
4-2022 - 8-2023
Head of Digital at Code8Beauty
5-2019 - 5-2022
Global Senior Digital Marketing Manager at La Perla
4-2018 - 5-2019
Performance Marketing Manager EMEA at Samsung Electronics
3-2017 - 5-2018
Digital Partnerships & Affiliates Manager US & APAC at ASOS.com

Education

Mary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Digital Marketing & CRM at Mulberry England
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mary

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mary take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mary

Personality Compatibility


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