Gareth Cliffe

Observer
DISC Type : ic

Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy at MUSTO

Loughton, England, United Kingdom

Overview

Gareth Cliffe is an entrepreneurial eCommerce leader with over a decade of experience in fashion retail, driving digital growth for brands like MUSTO and Giorgio Armani. He is a results-driven professional, focused on maximizing profits and reducing expenditure. He holds a BCS Hons degree from De Montfort University.

Outside of his professional life, Gareth appears to be a football enthusiast, showing interest in high-profile matches like Manchester United vs. Newcastle. He also follows major apparel brands such as adidas and Tommy Hilfiger, indicating a personal interest in the broader fashion industry.

He has a unique career trajectory, having managed operations for luxury fashion house Giorgio Armani before moving into eCommerce leadership for the technical sailing brand MUSTO.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Digital Growth
His role at MUSTO focuses on driving digital growth, where he has delivered over 60% revenue growth and significantly improved profitability.
eCommerce Strategy
He has extensive experience leading full P&L ecommerce strategy, covering UX, content, performance marketing, and merchandising for global brands.
Team Leadership
Described as a strong communicator with a proven history of leading and developing teams, he has recently been hiring for key roles at MUSTO.

Media Appearances

Gareth has no verified media appearances

Work History

2-2019
Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy at MUSTO
10-2017 - 1-2019
Head of Ecommerce – Cocosa / Mysale Group at Cocosa
10-2016 - 10-2017
Head of Merchandising – Cocosa / Mysale Group at Cocosa
11-2014 - 10-2016
Retail Operations & Facilities Manager – Giorgio Armani at Giorgio Armani
4-2013 - 11-2014
Retail Operations Coordinator at Giorgio Armani

Education

2005 - 2009
Bcs hons from De Montfort University
2003 - 2005
Business Administration and Management from Rutland college

More Information

Social Presence :

Prographics :

Exp : 15 Location : Loughton, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy at MUSTO
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Gareth

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They like to analyze well and then make their decisions.
  • Can Gareth take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Gareth

Personality Compatibility


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