Gareth Cliffe in

Gareth Cliffe

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Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy at MUSTO
📍 Loughton, England, United Kingdom

Gareth Cliffe is an entrepreneurial eCommerce leader with over a decade of experience in fashion retail, driving digital growth for brands like MUSTO and Giorgio Armani. He is a results-driven professional, focused on maximizing profits and reducing expenditure. He holds a BCS Hons degree from De Montfort University.

Outside of his professional life, Gareth appears to be a football enthusiast, showing interest in high-profile matches like Manchester United vs. Newcastle. He also follows major apparel brands such as adidas and Tommy Hilfiger, indicating a personal interest in the broader fashion industry.

He has a unique career trajectory, having managed operations for luxury fashion house Giorgio Armani before moving into eCommerce leadership for the technical sailing brand MUSTO.

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Experience
15 Years
Current Role
Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy
Job Level
Mid-senior
Location
Loughton, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Gareth cares about

Digital Growth
His role at MUSTO focuses on driving digital growth, where he has delivered over 60% revenue growth and significantly improved profitability.
eCommerce Strategy
He has extensive experience leading full P&L ecommerce strategy, covering UX, content, performance marketing, and merchandising for global brands.
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Career

Work history

2-2019
Head of Ecommerce | Driving Digital Growth, Transformation & Customer-First Strategy
MUSTO
10-2017 - 1-2019
Head of Ecommerce – Cocosa / Mysale Group
Cocosa
10-2016 - 10-2017
Head of Merchandising – Cocosa / Mysale Group
Cocosa
11-2014 - 10-2016
Retail Operations & Facilities Manager – Giorgio Armani
Giorgio Armani
4-2013 - 11-2014
Retail Operations Coordinator
Giorgio Armani
In the press

Media appearances

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Education
2005 - 2009
Bcs hons
De Montfort University
2003 - 2005
Business Administration and Management
Rutland college
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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