Mary-Kate Van Fossen

Questioner
DISC Type : c

Senior Director of Marketing at SharkNinja

Greater Boston, United States

Overview

Mary-Kate has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Mary-Kate has no verified topics they care about

Media Appearances

Mary-Kate has no verified media appearances

Work History

6-2024
Senior Director of Marketing at SharkNinja
2-2022 - 7-2024
Director of Global Marketing - Brand Development | Strategy | GTM | Integrated Marketing at SharkNinja
1-2020 - 2-2022
Team Lead- Global Strategy and Communications Preschool Gaming at Hasbro
6-2018 - 1-2020
Global Brand Strategy & Marketing- NERF Rival at Hasbro
3-2016 - 6-2018
Global Brand Management- NERF Master Brand at Hasbro

Education

Hasbro Management Academy from Harvard Business School Executive Education
MBA from University of Delaware

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director of Marketing at SharkNinja
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Insights For Selling To Mary-Kate

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary-Kate is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mary-Kate

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mary-Kate move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mary-Kate take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mary-Kate

Personality Compatibility


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