Marzena Knorr-Hubicka

Critic
DISC Type : C

Marketeer for M365 Copilot 🤖 at Wortell

Hoofddorp, North Holland, Netherlands

Overview

Marzena is an experienced marketer at Wortell, leading the go-to-market strategy for Microsoft 365 Copilot in the Netherlands. Her background blends IT, marketing, psychology, and change management, and she has attended the Amsterdam University of Applied Sciences. Colleagues describe her as a creative, ambitious, and passionate go-getter who is a strong team player.

She has a strong belief in empowering people through technology and is naturally curious about the intersection of AI and human behavior. On a personal note, Marzena is a happily married and proud mother of two children, an experience which has honed her skills in negotiation, management, and more.

Unique fact: Motherhood has given her hands-on experience as a CEO, COO, HR, personal chef, negotiator, and even a superhero.

Personality Overview

Information Seeker

Objective Thinker

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Microsoft 365 Copilot
As the Marketeer for M365 Copilot at Wortell, she leads its go-to-market strategy and is a frequent speaker at events like the Copilot Community Talk.
AI & Human Psychology
Her introduction highlights a natural curiosity for the intersection of AI and human psychology, viewing technology as a tool to empower people.
Go-To-Market Strategy
She has led go-to-market strategies in her current role at Wortell and in multiple senior marketing specialist roles at SAS across various industries.

Media Appearances

Marzena has no verified media appearances

Work History

2-2025
Marketeer for M365 Copilot 🤖 at Wortell
7-2023 - 1-2025
Sr. Marketing Specialist | Go-To-Market | Public Sector at SAS
4-2022 - 6-2023
Sr. Marketing Specialist | Go-To-Market | Manufacturing, Retail, CPG & CI at SAS
8-2019 - 3-2022
Marketing Specialist | Go-To-Market | Data Science, SAS Viya & Cloud at SAS
11-2018 - 7-2019
Marketing Excellence Manager | CMO | Western Europe at Microsoft

Education

2010 - 2014
University of applied science from Amsterdam University of Applied Sciences
2013 - 2013
University of applied science from Hogeschool Leiden

More Information

Social Presence :

Prographics :

Exp : 11 Location : Hoofddorp, North Holland, Netherlands Job Level : N/A Designation : Marketeer for M365 Copilot 🤖 at Wortell
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Insights For Selling To Marzena

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marzena is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marzena

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marzena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marzena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marzena

Personality Compatibility


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