Mashael Alhumaidan

Evaluator
DISC Type : Dcs

Marketing Manager at Almarai - المراعي

Riyadh, Saudi Arabia

Overview

Mashael is a Marketing Manager at Almarai, where she drives innovation and business growth by leveraging her expertise in consumer-centric strategy. Recognized as the first certified Saudi in Sensory & Consumer Sciences, she holds a postgraduate certification from the University of Nottingham. Colleagues describe her as exceptionally bright, enthusiastic, and a self-motivated professional.

Outside of work, Mashael is an accomplished public speaker and was elected Vice President Education for the Riyadh Toastmasters Club. She is also a freelance voice-over artist for Arabic and English content with a studio in Riyadh, and has been involved with the Global Goals World Cup.

Interesting fact: She operates as a professional freelance voice talent, lending her voice to both Arabic and English projects.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Consumer Science
As the first certified Saudi in Sensory & Consumer Sciences, she applies this unique expertise to build strong brand portfolios and elevate product experiences at Almarai.
Brand Innovation
Her career at Almarai has centered on steering growth and innovation, leading cross-functional teams to develop cutting-edge solutions for various product portfolios.
Saudi Talent Empowerment
She publicly expresses pride in national localization efforts and in talented Saudis pioneering niche scientific fields, reflecting a passion for national talent development.

Media Appearances

Mashael has no verified media appearances

Work History

1-2025
Marketing Manager at Almarai - المراعي
4-2023 - 1-2025
Group Product Manager at Almarai - المراعي
7-2022 - 4-2023
Brand Manager at Almarai - المراعي
1-2018
Voice Talent at Freelance
3-2024 - 8-2024
Team manager assistant - Yalla Let's Go team at Global Goals World Cup

Education

11-2023 - 12-2024
Marketing Professionals Program from Frankfurt School of Finance & Management
3-2019 - 1-2022
Mini MBA - Certified Expert in Business Development from Frankfurt School of Finance & Management

More Information

Social Presence :

Prographics :

Exp : 7 Location : Riyadh, Saudi Arabia Job Level : Middle Designation : Marketing Manager at Almarai - المراعي
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Insights For Selling To Mashael

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mashael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mashael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mashael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mashael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mashael

Personality Compatibility


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