Mason Young

Questioner
DISC Type : c

Head of Marketing & Product - Lee Cooper at Lee Cooper

London, England, United Kingdom

Overview

Mason Young is a creative and commercial marketing specialist leading brand strategy as the Head of Marketing & Product at Lee Cooper. His expertise lies in the lifestyle and luxury sectors, developing multi-channel campaigns that integrate digital media, retail, and e-commerce for both startups and large corporations like Iconix Europe.

Outside of his direct marketing responsibilities, Mason shows a keen appreciation for the British arts scene. He actively supports and integrates the work of emerging British music talent into Lee Coopers global campaigns, connecting the brands heritage with contemporary culture.

He recently spearheaded a collaboration between Lee Cooper and avant-garde designer KSENIASCHNAIDER, which was presented at London Fashion Week.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Collaborations
He actively promotes Lee Cooper's capsule collections, including partnerships with designers like KSENIASCHNAIDER and brands such as Tealer.
Denim Innovation
He focuses on fusing the brand's authentic British denim legacy with avant-garde, sustainable aesthetics to connect with a new generation.
Emerging British Music
He expresses genuine enthusiasm for British music talent and has incorporated artists like Chilli Jesson into recent brand campaigns.

Media Appearances

Mason has no verified media appearances

Work History

1-2021
Head of Marketing & Product - Lee Cooper at Lee Cooper
5-2018 - 1-2021
Marketing Manager at Lee Cooper
5-2017 - 5-2018
Brand Manager at Iconix Europe
7-2012 - 4-2017
Communications Manager at Ipanema & Ruby Shoo
5-2006 - 9-2011
Marketing Manager at Factory Media

Education

Education details unavailable from Victoria University of Wellington

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Product - Lee Cooper at Lee Cooper
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Insights For Selling To Mason

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mason is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mason

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mason move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mason take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mason

Personality Compatibility


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