Mason Young is a creative and commercial marketing specialist leading brand strategy as the Head of Marketing & Product at Lee Cooper. His expertise lies in the lifestyle and luxury sectors, developing multi-channel campaigns that integrate digital media, retail, and e-commerce for both startups and large corporations like Iconix Europe.
Outside of his direct marketing responsibilities, Mason shows a keen appreciation for the British arts scene. He actively supports and integrates the work of emerging British music talent into Lee Coopers global campaigns, connecting the brands heritage with contemporary culture.
He recently spearheaded a collaboration between Lee Cooper and avant-garde designer KSENIASCHNAIDER, which was presented at London Fashion Week.
Read the full overview →They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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