Mateusz Rozynek

Captain
DISC Type : DS

Head of new business / Partner at Hyperdata P.S.A.

Poznan Metropolitan Area, Poland

Overview

Mateusz is the Creative Manager and Owner of Brandm, with 15 years of experience specializing in branding. He develops proprietary models like "Value Based Brands™" to align product-market fit and enhance organizational value. He holds a certification in leveraging AI for business development and is described by others as engaged, supportive, and trustworthy.

Outside of work, music is a core passion for Mateusz, a love he has actively shared with his son for over eight years by exploring new bands and attending concerts. He is fundamentally driven by a deep, childlike curiosity about the world, which he considers his most important tool for discovery and creativity.

He has created and trademarked his own branding methodologies, including "Value Based Brands™" and "Branding as a Service™".

Personality Overview

Output-Driven

Decisive But Calm

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Value-Based Branding
He created the proprietary "Value Based Brands™" model, a core concept in his work focused on aligning brand strategy with company values and product-market fit.
Brand Compliance
Authored an e-book on the topic and developed practical tools like checklists to help companies maintain brand consistency across all marketing channels.
AI in Business
Holds a certification in using AI for company development, showing a keen interest in applying emerging technologies to enhance branding and business growth.

Media Appearances

Mateusz has no verified media appearances

Work History

7-2022 - 7-2023
Head of new business / Partner at Hyperdata P.S.A.
3-2020 - 3-2023
Creative Director / Co-Founder at Exceedo
1-2020 - 8-2022
Chief Brand Officer / co-owner at Garlee
6-2017 - 11-2021
Business development manager / Board Advisor at Drukarnia Betmor
2-2013
Creative Manager / Owner at Brandma

Education

10-2015 - 7-2016
Postgraduate Degree from Uniwersytet SWPS
2008 - 2013
Cultural Studies/Critical Theory and Analysis from Collegium Da Vinci

More Information

Social Presence :

Prographics :

Exp : 10 Location : Poznan Metropolitan Area, Poland Job Level : Middle Designation : Head of new business / Partner at Hyperdata P.S.A.
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Insights For Selling To Mateusz

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mateusz is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mateusz

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mateusz move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mateusz take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mateusz

Personality Compatibility


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