Mateusz Rozynek in

Mateusz Rozynek

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Head of new business / Partner at Hyperdata P.S.A.
📍 Poznan Metropolitan Area, Poland

Mateusz is the Creative Manager and Owner of Brandm, with 15 years of experience specializing in branding. He develops proprietary models like "Value Based Brands™" to align product-market fit and enhance organizational value. He holds a certification in leveraging AI for business development and is described by others as engaged, supportive, and trustworthy.

Outside of work, music is a core passion for Mateusz, a love he has actively shared with his son for over eight years by exploring new bands and attending concerts. He is fundamentally driven by a deep, childlike curiosity about the world, which he considers his most important tool for discovery and creativity.

He has created and trademarked his own branding methodologies, including "Value Based Brands™" and "Branding as a Service™".

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Experience
10 Years
Current Role
Head of new business / Partner
Job Level
Middle
Location
Poznan Metropolitan Area, Poland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mateusz cares about

Value-Based Branding
He created the proprietary "Value Based Brands™" model, a core concept in his work focused on aligning brand strategy with company values and product-market fit.
Brand Compliance
Authored an e-book on the topic and developed practical tools like checklists to help companies maintain brand consistency across all marketing channels.
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Career

Work history

7-2022 - 7-2023
Head of new business / Partner
Hyperdata P.S.A.
3-2020 - 3-2023
Creative Director / Co-Founder
Exceedo
1-2020 - 8-2022
Chief Brand Officer / co-owner
Garlee
6-2017 - 11-2021
Business development manager / Board Advisor
Drukarnia Betmor
2-2013
Creative Manager / Owner
Brandma
In the press

Media appearances

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Education
10-2015 - 7-2016
Postgraduate Degree
Uniwersytet SWPS
2008 - 2013
Cultural Studies/Critical Theory and Analysis
Collegium Da Vinci
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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