Mathias Mikkelsen

Questioner
DISC Type : c

Vice President at Danish Crown

Randers, Central Denmark Region, Denmark

Overview

Mathias Mikkelsen is the Vice President of Sales at Danish Crown, with a career focused on the international food production industry. He has a strong background in strategic sales, relations management, and business analytics, holding a BA in International Business from Copenhagen Business School and having worked in the US and France.

He is a firm believer in teamwork and leading by example, often participating in industry and public outreach events like Anuga and local farm days to educate people on the food industrys journey and sustainability efforts. He is passionate about being part of a team that is transforming the industry.

His professional philosophy is guided by a Thomas Jefferson quote: “I’m a greater believer in luck, and I find the harder I work the more I have of it. ”

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

International Sales
Has extensive experience managing sales in France, Spain, Portugal, USA, Canada, Belgium, Romania, and South Korea for Danish Crown and Skare Meat Packers.
Team Leadership
Considers being the best possible leader for his team a primary task and frequently posts about the importance of being part of a great team.
Food Sustainability
Actively engages in public events to discuss Danish Crown's work on sustainability, indicating a professional and personal commitment to the topic.

Media Appearances

Mathias has no verified media appearances

Work History

2-2025
Vice President at Danish Crown
11-2023 - 1-2025
Senior Sales Director at Danish Crown
4-2023 - 10-2023
Manager at Danish Crown
11-2020 - 12-2021
Country Manager at Skare Meat Packers K/S
12-2016 - 11-2020
Sales Manager at Danish Crown

Education

2016 - 2018
Bachelor's degree from Copenhagen Business School
2013 - 2015
Academy Profession (AP) Degree in International Marketing from EA Dania

More Information

Social Presence :

Prographics :

Exp : 9 Location : Randers, Central Denmark Region, Denmark Job Level : Senior Designation : Vice President at Danish Crown
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Insights For Selling To Mathias

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mathias is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mathias

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mathias move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mathias take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mathias

Personality Compatibility


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