Michael Brandt

Critic
DISC Type : C

Vice President, Head of International Retail Sales at Danish Crown at Danish Crown

Skanderborg, Central Denmark Region, Denmark

Overview

Michael Brandt is the Vice President and Head of International Retail Sales at Danish Crown, leveraging a long career in the food industry. He holds a Cand. Merc from Aarhus University and is an expert in global category management, brand building, and market development.

Based on his professional activities, Michael appears to have a strong passion for international travel and exploring new cultures. His work frequently takes him to diverse markets, including China and Australia, where he engages directly with local partners and consumers.

He finds it fantastic to see his companys products, like slow-cooked spareribs, taking center stage in a new market like Australia.

Personality Overview

Precise

Objective Thinker

Negotiator

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

International Growth
Drives international retail expansion for Danish Crown, focusing on key markets like China and Australia to build partnerships and grow the business.
Product Innovation
Engages with major retail partners like Sam's Club/Walmart to discuss and collaborate on new innovation projects for food products.
Global Partnerships
Places a high value on meeting with customers and partners worldwide for business reviews and to ensure strong cooperation in the supply chain.

Media Appearances

Michael has no verified media appearances

Work History

3-2023
Vice President, Head of International Retail Sales at Danish Crown at Danish Crown
10-2022 - 3-2023
Senior Director, Head of Category Development at Danish Crown
10-2019 - 1-2023
Director, Marketing & Innovation Europe at Danish Crown
5-2017 - 9-2019
Global Category Director at Tulip Food Company
4-2009 - 4-2017
Global Category Manager at Tulip Food Company

Education

5-2022 - 6-2023
Hold 1 - Personligt lederskab from LederPuls
1991 - 2000
Cand. Merc from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Skanderborg, Central Denmark Region, Denmark Job Level : Senior Designation : Vice President, Head of International Retail Sales at Danish Crown at Danish Crown
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael

Personality Compatibility


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