Mats Berggren

Observer
DISC Type : ci

Vice President, Managing Director EMEA & APAC at SS&C Advent

Denmark

Overview

Mats Berggren is a seasoned business manager and the Vice President for the EMEA and APAC regions at SS&C Advent, a role he has developed since joining in 2001. With a Master of Science from Uppsala University, he is an expert in enterprise software, portfolio management, and driving international sales, marketing, and business development across diverse markets.

There is no publicly available information about his personal life or interests outside of his professional capacity. He is an active thought leader, frequently writing blog posts and sharing insights on financial technology and regional market trends.

He possesses extensive international experience, managing teams and strategy across the distinct and complex financial landscapes of Europe, the Middle East, Africa, and the Asia-Pacific regions simultaneously.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Wealth Management Evolution
Writes and shares insights about the transformation of wealth management firms in EMEA and APAC, focusing on adapting business models to regional challenges and technological advancements.
APAC Market Growth
He recently visited the APAC region and shared insights on its wealth management story. He is also actively involved in team expansion and client relations in the area.
International Team Strategy
Brought his EMEA and APAC sales, marketing, and account management teams together to align on a shared vision, goals, and strategies, emphasizing collaboration and building strong bonds.

Media Appearances

The Evolution of Wealth Management: How EMEA Firms Are Reinventing Their Business Models. Featured in SS&C Advent – News & Insights Blog

See Now

Work History

6-2015
Vice President, Managing Director EMEA & APAC at SS&C Advent
2008 - 6-2015
Vice President of Sales & Client Relations, EMEA at SS&C Advent
2006 - 2008
Director of Sales, EMEA at SS&C Advent
2004 - 2006
Regional Director, Northern Europe at SS&C Advent
2001 - 2004
Country Manager, Sweden at SS&C Advent

Education

1987 - 1990
MSc from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Denmark Job Level : Senior Designation : Vice President, Managing Director EMEA & APAC at SS&C Advent
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Insights For Selling To Mats

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mats is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mats

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mats move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mats take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mats

Personality Compatibility


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