Matt Bain

Inspirer
DISC Type : id

Chief Technology and AI Officer at Spark New Zealand

Auckland, Auckland, New Zealand

Overview

Matt Bain is the Chief Technology & AI Officer at Spark New Zealand, leveraging over 20 years of experience to drive growth through AI, data, and digital transformation. An alumnus of the University of Auckland, he blends marketing, technology, and data disciplines. Colleagues describe him as a "strong communicator" and a "hard core digital practioner. "

Outside of his executive role, Matt is an avid outdoorsman who enjoys connecting with nature. He is particularly passionate about skiing and fishing, taking advantage of New Zealands diverse landscapes for recreation.

He led an innovative project that used AI to clone a real customer, deploying her as a brand ambassador in an ad campaign.

Personality Overview

Achievment Oriented

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Enterprise AI Adoption
He champions integrating AI to enhance business operations, as seen with Spark's AI testing assistant, Vibe-E, which improves efficiency and issue detection.
AI in Marketing
He explores using AI for creative marketing, notably leading a campaign that cloned a real customer to serve as a brand ambassador for Skinny Mobile.
Cloud Transformation
His focus has shifted beyond cloud migration to scaling securely and enabling AI, reflecting a deep interest in advanced, competitive cloud strategies.

Media Appearances

Matt has no verified media appearances

Work History

11-2025
Chief Technology and AI Officer at Spark New Zealand
8-2023 - 11-2025
Marketing and Data Director (CMO/CDO) at Spark New Zealand
11-2018 - 8-2023
Marketing Director (CMO) at Spark New Zealand
3-2016 - 9-2018
Managing Partner, Europe at AKQA
3-2014 - 3-2016
Managing Director, International at AKQA

Education

1995 - 2005
Bachelor of Commerce from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 27 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Technology and AI Officer at Spark New Zealand
URL has been copied!

Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Matt

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matt take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matt

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.