Matt Bain in

Matt Bain

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Chief Technology and AI Officer at Spark New Zealand
📍 Auckland, Auckland, New Zealand

Matt Bain is the Chief Technology & AI Officer at Spark New Zealand, leveraging over 20 years of experience to drive growth through AI, data, and digital transformation. An alumnus of the University of Auckland, he blends marketing, technology, and data disciplines. Colleagues describe him as a "strong communicator" and a "hard core digital practioner. "

Outside of his executive role, Matt is an avid outdoorsman who enjoys connecting with nature. He is particularly passionate about skiing and fishing, taking advantage of New Zealands diverse landscapes for recreation.

He led an innovative project that used AI to clone a real customer, deploying her as a brand ambassador in an ad campaign.

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Experience
27 Years
Current Role
Chief Technology and AI Officer
Job Level
Leadership
Location
Auckland, Auckland, New Zealand
Personality Overview

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Priorities

Topics Matt cares about

Enterprise AI Adoption
He champions integrating AI to enhance business operations, as seen with Spark's AI testing assistant, Vibe-E, which improves efficiency and issue detection.
AI in Marketing
He explores using AI for creative marketing, notably leading a campaign that cloned a real customer to serve as a brand ambassador for Skinny Mobile.
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Career

Work history

11-2025
Chief Technology and AI Officer
Spark New Zealand
8-2023 - 11-2025
Marketing and Data Director (CMO/CDO)
Spark New Zealand
11-2018 - 8-2023
Marketing Director (CMO)
Spark New Zealand
3-2016 - 9-2018
Managing Partner, Europe
AKQA
3-2014 - 3-2016
Managing Director, International
AKQA
In the press

Media appearances

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Education
1995 - 2005
Bachelor of Commerce
University of Auckland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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