Matt Booher

Enthusiast
DISC Type : i

VP, Data Solutions at The E.W. Scripps Company

Cincinnati, Ohio, United States

Overview

Matt Booher is the VP of Data Solutions at The E. W. Scripps Company, where he leads the companys first-party data strategy. A driven and talented analytics professional with an MBA from Xavier University, he has a strong background in product management, marketing, and developing new revenue streams through data.

Outside of his corporate role, Matt is passionate about education and mentorship. He serves as an Adjunct Professor at Miami University, teaching web and social media analytics. He also dedicates time to helping the local business community grow and has co-authored a book on marketing for small businesses.

He contributed his analytics expertise as a co-author of a book designed to help small and medium-sized businesses with their marketing challenges.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

First-Party Data
He developed his company's first-party data strategy from the ground up, which included implementing a CDP that collected over 30 million user profiles.
Product Management
He is actively involved in evolving the product management and UX disciplines at Scripps and has posted about hiring for related roles.
Teaching Analytics
As an Adjunct Professor at Miami University, he is passionate about teaching the next generation about web and social media analytics.

Media Appearances

Matt has no verified media appearances

Work History

8-2025
VP, Data Solutions at The E.W. Scripps Company
1-2024 - 8-2025
Senior Director, Data and Analytics at The E.W. Scripps Company
8-2022 - 3-2024
Senior Director, Audience Data Platforms at The E.W. Scripps Company
8-2012 - 7-2016
Adjunct Professor at Miami University
2-2012 - 12-2014
Digital Analytics Director at Empower MediaMarketing

Education

2005 - 2008
MBA from Xavier University
8-1994 - 5-1999
Bachelor from Miami University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cincinnati, Ohio, United States Job Level : Senior Designation : VP, Data Solutions at The E.W. Scripps Company
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matt

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Matt take some risk or not?

  • They can take some low-probability risks if needed.

You And Matt

Personality Compatibility


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