Matt Carter

Examiner
DISC Type : cs

Senior Vice President & Chief Destination Development Officer at Visit Indy

Indianapolis, Indiana, United States

Overview

Matt Carter is the Senior Vice President & Chief Destination Development Officer at Visit Indy, leveraging his long tenure to enhance Indianapoliss status as a premier destination. A Ball State University alumnus, colleagues describe him as a passionate, innovative, and visionary problem-solver who is deeply intelligent and thoughtful about his work and community.

Deeply committed to community development, Matt has chaired boards for Goodwill Industries and Music for All. His passion for arts in education is a driving force in his professional and personal life, and he advocates for improved urban infrastructure, like bike paths, to increase community access and quality of life.

He was personally instrumental in recruiting Drum Corps International (DCI) to relocate its headquarters and world championships to Indianapolis.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Destination Development
His career focus is on attracting tourism, major events, and cultural organizations to strengthen Indianapolis's economic and cultural landscape.
Arts in Education
Demonstrates a significant passion for this area through his roles as Chair Emeritus for Music for All and his involvement with the Indiana Arts Education Network.
Community Engagement
Has a long history of civic leadership, including chairing the boards for the Goodwill Industries Foundation and Mapleton Fall Creek Development Corporation.

Media Appearances

Matt has no verified media appearances

Work History

3-2025
Senior Vice President & Chief Destination Development Officer at Visit Indy
1-2023
Chief Destination Development Officer at Visit Indy
10-2008
Executive Director at Visit Indy
Credit Analyst at INB National Bank

Education

1979 - 1982
BS from Ball State University - Miller College of Business
Education details unavailable from Indianapolis Public Safety Citizen's Academy

More Information

Social Presence :

Prographics :

Exp : 17 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Senior Vice President & Chief Destination Development Officer at Visit Indy
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Matt

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Matt take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Matt

Personality Compatibility


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