Matt Clifford in

Matt Clifford

Trailblazer · DISC type DI
Partner at Ampersand Growth Partners
📍 San Diego, California, United States

Matt Clifford is a Partner at Ampersand Growth Partners and a seasoned entrepreneur in the consumer packaged goods (CPG) industry. With over 15 years of experience, he co-founded the organic snack brand Barnana and served as CEO of CanDo (Keto Krisp). People often describe him as industrious, intelligent, and an eternal optimist.

Outside of work, Matt is an avid endurance athlete and a father of two boys. He is passionate about building brands that positively impact the world and is a founding board member of both Naturally San Diego and the Upcycled Food Association, reflecting his commitment to sustainability and community building.

Interesting fact: For his work in the food industry, Matt was named to the Forbes 30 Under 30 list in 2016.

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Experience
12 Years
Current Role
Partner
Location
San Diego, California, United States
Personality Overview

How Matt shows up

Informal
Friendly But Fast
Assertive

They will bat for you if they come to believe in you. A combination of speed and relationship gets the best response from them. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Matt cares about

CPG Brand Building
He co-founded Barnana, was CEO of CanDo, and is now a Partner at a firm that scales high-growth CPG brands. He frequently posts about CPG trends.
Sustainable Foods
Co-founded Barnana to reduce food waste by upcycling bananas and serves on the board of the Upcycled Food Association, showing a passion for mission-driven businesses.
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Career

Work history

6-2021
Partner
Ampersand Growth Partners
3-2020
Founding Board Member
Naturally San Diego
3-2020
Advisor
Rodeo CPG
4-2020 - 2023
Chief Executive Officer
CanDo
3-2012 - 11-2020
Co-Founder & COO
Barnana, PBC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
International Business
University of Oxford
Quantitative Financial Analysis
San Diego State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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