Matt Dixon

Commander
DISC Type : D

Operations Director at Silvertip Digital

London, England, United Kingdom

Overview

Matt Dixon is the Operations Director at Silvertip Digital, where he helps Shopify brands scale from 6 and 7-figures to 8-figures. With a mathematics degree and experience at HelloFresh and Frasers Group, colleagues describe him as innovative, forward-thinking, and a strong leader.

Outside of his focus on performance marketing, Matt has a background from The University of Edinburgh and Newcastle University. He holds an interest in major media and entertainment companies, specifically The Walt Disney Company and WarnerMedia, indicating a passion for large-scale content and storytelling.

He uniquely combines his maths background with a masters in business, stating he loves making "the numbers go in the right direction. "

Personality Overview

Risk-Taker

Decisive

Very Quick

They are very proud of what they do.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

DTC Growth Strategy
His professional focus is scaling Shopify businesses to 8-figures through performance marketing, elite ad buying, and strategic advising.
Performance Advertising
He frequently posts about the nuances of Meta and Google Ads, focusing on creative strategy, accurate forecasting, and adapting to platform changes for e-commerce.
Data-Driven Marketing
His background in mathematics combined with his marketing masters highlights a core focus on using data to drive profitability and efficiency in advertising.

Media Appearances

Matt has no verified media appearances

Work History

7-2022
Operations Director at Silvertip Digital
12-2018
Performance Marketing Director at Silvertip Digital
6-2018 - 12-2018
Senior Digital Marketing Manager at HelloFresh
5-2016 - 6-2018
Programmatic Manager at House of Fraser
11-2014 - 4-2016
Senior PPC Executive at House of Fraser

Education

2006 - 2010
Bsc from The University of Edinburgh
2010 - 2011
MSc from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Operations Director at Silvertip Digital
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take decisions very fast if you manage to convince them.
  • Can Matt take some risk or not?

  • The risks don’t matter much to them.

You And Matt

Personality Compatibility


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