Matt Ensero

Questioner
DISC Type : c

President (Wing It On) l VP Franchise Operations & Development (Craveworthy) at Craveworthy Brands

Raleigh-Durham-Chapel Hill Area, United States

Overview

Matt Ensero is the founder of Wing It On! and serves as its President while also holding the role of VP of Franchise Operations & Development at Craveworthy Brands. With a background in finance and a BBA from Western Connecticut State University, he is described as an innovator and a great leader.

Fueled by a personal passion, Matt was a self-described "fanatical chicken wing eater" and developed his own recipes since he was a teenager, years before launching his first restaurant. He has a history of successful entrepreneurship, having previously co-founded and sold a school supplies company.

He launched the original Wing It On! in his hometown of Waterbury, CT, to meet local demand for a quality takeout wing restaurant.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Franchise Growth
As VP of Franchise Operations & Development, he focuses on scaling Craveworthy's portfolio and frequently speaks about franchise expansion and finding the right operators.
Restaurant Technology
He leverages technology like self-service kiosks and is experimenting with AI for phone orders to enhance customer experience and improve order accuracy at Wing It On!
Startup Ventures
He has founded multiple successful businesses from the ground up, including Wing It On! and a school supply company which he later sold.

Media Appearances

Matt Ensero, President, Wing It On!. Featured in Franchise Times

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Wing It On!'s Matt Ensero on Finding Success Through Patience and People. Featured in QSR Experience Podcast (Podbean)

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6 Questions with Wing It On! CEO Matt Ensero. Featured in QSR Magazine

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Work History

1-2023
President (Wing It On) l VP Franchise Operations & Development (Craveworthy) at Craveworthy Brands
7-2011
Founder & President at Wing It On
12-2009 - 8-2011
Marketing & Sales at Suburban Inc
4-2007 - 12-2009
CEO/Co-Founder at Straight A Supply Co. (Acquired by Suburban, Inc.)
6-2006 - 5-2007
Financial Advisor at Barnum Financial Group

Education

9-2002 - 5-2006
Bachelor of Business Administration - BBA from Western Connecticut State University
1998 - 2002
Education details unavailable from Holy Cross High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Senior Designation : President (Wing It On) l VP Franchise Operations & Development (Craveworthy) at Craveworthy Brands
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matt take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matt

Personality Compatibility


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