Matt Henry

Enthusiast
DISC Type : i

Account Executive, Radio/Digital Solutions and Promotions at CUMULUS MEDIA

Worcester, Massachusetts, United States

Overview

Matt has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Matt has no verified topics they care about

Media Appearances

Matt has no verified media appearances

Work History

1-2025
Account Executive, Radio/Digital Solutions and Promotions at CUMULUS MEDIA
2-2019 - 3-2025
Promotions Director at CUMULUS MEDIA
5-2018 - 2-2019
Promotions Assistant at CUMULUS MEDIA
12-2014 - 12-2021
Independent Consultant at Matthew S. Henry, Consultant
4-2009 - 3-2015
Street Team/Promotions Assistant at Cumulus Media

Education

1999 - 2003
Communication and Media Studies from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 21 Location : Worcester, Massachusetts, United States Job Level : N/A Designation : Account Executive, Radio/Digital Solutions and Promotions at CUMULUS MEDIA
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Matt

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matt take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Matt

Personality Compatibility


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