Matt Lyon

Observer
DISC Type : ci

Board Chair at California Outdoor Recreation Partnership

Oakland, California, United States

Overview

Matt Lyon serves as the President & CEO of Hydrapak, leveraging his extensive experience in the outdoor industry. He also holds key leadership roles as Board Chair for both the California Outdoor Recreation Partnership and FasTes. He earned his BSE from Princeton and an MBA from Stanfords Graduate School of Business.

As an avid outdoorsman, Matts personal passions align closely with his professional work. He is deeply engaged in activities like running, biking, hiking, and camping. He consistently advocates for environmental consciousness and sustainability within the outdoor sports community, promoting eco-friendly practices for athletes and events.

He is actively involved in shaping policy and access for outdoor activities as the Board Chair of the California Outdoor Recreation Partnership.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Running Market Growth
He is strategically focusing on expanding Hydrapak's support for running athletes, identifying it as a key area for growth and impact.
Sustainable Events
He actively champions the #carryyourown movement to reduce waste at marathons and partners with organizations that share Hydrapak's eco-conscious values.
Outdoor Recreation Policy
As Board Chair for the California Outdoor Recreation Partnership, he helps guide advocacy and policy for the state's outdoor industry.

Media Appearances

Who We Are - California Outdoor Recreation Partnership. Featured in California Outdoor Recreation Partnership (official website)

See Now

Work History

7-2018
Board Chair at California Outdoor Recreation Partnership
1-2007
Partner at PrideCo Capital Management
2005
Board Director, Chair at FasTest
9-2001
President & CEO at Hydrapak

Education

1993 - 1995
MBA from Stanford University Graduate School of Business
1985 - 1989
BSE from Princeton University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Oakland, California, United States Job Level : Mid-senior Designation : Board Chair at California Outdoor Recreation Partnership
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Matt take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Matt

Personality Compatibility


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