Matt Mickelson

Examiner
DISC Type : sc

Regional Director at Morgan Auto Group

Sarasota, Florida, United States

Overview

Matt Mickelson is a Regional Director and Managing Partner at Morgan Automotive Group, bringing extensive dealership operational experience from his 15-year tenure at Penske Automotive Group. The automotive industry is a family legacy, as he started working at his familys repair facility at age 15.

Outside of his direct dealership responsibilities, Matt is an advocate for the transportation sector, engaging with national leadership on important industry issues. People who have worked with him describe him as having a dedicated work ethic and strong skills in people development, analytics, and finance.

He once met with members of the U. S. House of Representatives on Capitol Hill to advocate for critical issues facing the American transportation sector.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Automotive Advocacy
Engages with national leaders on Capitol Hill to advocate for the transportation industry and the freedom of American drivers.
Dealership Operations
Has direct operational oversight for multiple Morgan Automotive Group locations and a long history as a General Manager, focusing on both sales and fixed operations.
Talent Development
Publicly posts about hiring key roles like Service and F&I Managers and is described by colleagues as being skilled in human resources and people development.

Media Appearances

Matt has no verified media appearances

Work History

8-2022
Regional Director at Morgan Auto Group
3-2019 - 8-2022
Minneapolis Market Manager at Penske Automotive Group
9-2014 - 8-2022
General Manager at Motorwerks BMW
11-2013 - 8-2014
General Manager at Motorwerks MINI
8-2009 - 10-2013
New Car Sales Manager at Motorwerks BMW

Education

Matt has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sarasota, Florida, United States Job Level : Mid-senior Designation : Regional Director at Morgan Auto Group
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matt

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Matt take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Matt

Personality Compatibility


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