Matt Parfitt

Inquirer
DISC Type : cd

Managing Director at Half the Story

Nottingham, England, United Kingdom

Overview

Matt Parfitt is a social entrepreneur and the Founder & CEO of Grace Enterprises, creating life-changing jobs for people facing significant barriers to work. A former teacher, he now leads multiple award-winning social enterprises, including a cleaning company, an events business, and a bakery. Colleagues describe him as passionate, inspirational, and dedicated.

Outside of work, Matt is a supporter of Nottingham Forest Football Club and actively engages with community initiatives like the Nottingham Forest Community Trust. He is also a frequent public speaker and podcast guest, sharing the stories of hope and purpose that drive his entrepreneurial ventures, often in partnership with his local church.

He founded an award-winning biscuit company, Half the Story, where the focus is not on the product but on the people with histories of homelessness who make them.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Social Entrepreneurship
He left a teaching career to found multiple social enterprises aimed at providing supportive, sustainable employment for marginalized individuals.
Supportive Employment
His core mission is creating jobs for people facing barriers to work, such as homelessness, addiction issues, or a criminal record, paying them the real Living Wage.
Faith-Driven Business
He often speaks about his vision for the church to re-enter the world of business, creating resources and opportunities for the community through compassionate enterprise.

Media Appearances

Matt has no verified media appearances

Work History

6-2023
Managing Director at Half the Story
1-2022
Managing Director at Jubilee Events
11-2017
Managing Director at Radiant Cleaners
9-2017
CEO at Grace Enterprises
8-2007 - 8-2017
Founder at Fruitful Oaks

Education

9-2003 - 7-2004
PGCE - primary from Nottingham Trent University
1998 - 2001
Bachelor of Applied Science - BASc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 21 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Managing Director at Half the Story
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Matt take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Matt

Personality Compatibility


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