Shaun Hughes

Enthusiast
DISC Type : i

Director, Strategy and Activation at Starcom

Overland Park, Kansas, United States

Overview

Shaun is a Director of Strategy and Activation at Starcom, managing the Luxottica account. He is a skilled media strategist who played a key role in developing innovative plans that produced record-breaking revenue for major brands like Oakley and Sunglass Hut. Colleagues describe him as an energetic, highly-skilled, and meticulous leader who is a master of his craft.

He has an interest in the marketing and business strategies of major corporations like The Walt Disney Company and the advertising agency Ogilvy.

In 2022, his work contributed to the highest revenue sales in Oakley’s history and the second highest for Sunglass Hut.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Record-Breaking Media Plans
He was instrumental in developing media plans that resulted in the highest sales in Oakley's history and the second highest in Sunglass Hut's history in 2022.
Team Leadership
His career progression shows a consistent focus on leading, mentoring, and cultivating the knowledge of his media planning teams at multiple agencies.
Multi-Channel Strategy
His experience includes developing comprehensive media strategies across traditional, social, and digital channels for major brands like SONIC, Bayer, and Cargill.

Media Appearances

Shaun has no verified media appearances

Work History

4-2023
Director, Strategy and Activation at Starcom
1-2022 - 3-2023
Associate Media Director, Strategy and Activation at Starcom
9-2020 - 12-2021
Media Planning Supervisor at Barkley
2-2020 - 9-2020
Associate Media Director at Signal Theory Inc.
8-2016 - 2-2020
Senior Media Manager at Signal Theory Inc.

Education

2003 - 2007
Education details unavailable from Baker University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Overland Park, Kansas, United States Job Level : Mid-senior Designation : Director, Strategy and Activation at Starcom
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Insights For Selling To Shaun

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaun is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Shaun

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Shaun move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Shaun take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Shaun

Personality Compatibility


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