Shaun Hughes in

Shaun Hughes

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Director, Strategy and Activation at Starcom
📍 Overland Park, Kansas, United States

Shaun is a Director of Strategy and Activation at Starcom, managing the Luxottica account. He is a skilled media strategist who played a key role in developing innovative plans that produced record-breaking revenue for major brands like Oakley and Sunglass Hut. Colleagues describe him as an energetic, highly-skilled, and meticulous leader who is a master of his craft.

He has an interest in the marketing and business strategies of major corporations like The Walt Disney Company and the advertising agency Ogilvy.

In 2022, his work contributed to the highest revenue sales in Oakley’s history and the second highest for Sunglass Hut.

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Experience
15 Years
Current Role
Director, Strategy and Activation
Job Level
Mid-senior
Location
Overland Park, Kansas, United States
Personality Overview

How Shaun shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Shaun cares about

Record-Breaking Media Plans
He was instrumental in developing media plans that resulted in the highest sales in Oakley's history and the second highest in Sunglass Hut's history in 2022.
Team Leadership
His career progression shows a consistent focus on leading, mentoring, and cultivating the knowledge of his media planning teams at multiple agencies.
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Career

Work history

4-2023
Director, Strategy and Activation
Starcom
1-2022 - 3-2023
Associate Media Director, Strategy and Activation
Starcom
9-2020 - 12-2021
Media Planning Supervisor
Barkley
2-2020 - 9-2020
Associate Media Director
Signal Theory Inc.
8-2016 - 2-2020
Senior Media Manager
Signal Theory Inc.
In the press

Media appearances

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Education
2003 - 2007
Education details unavailable
Baker University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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 Kelsey Nallon
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