Matt Sienko

Pioneer
DISC Type : dsi

European Product Director (Audio) at Sharp Consumer Electronics Europe

Rugby, England, United Kingdom

Overview

Matt Oaten is the European Product Director for Audio at Sharp Consumer Electronics Europe, leading teams in consumer electronics product development. He has a strong background in buying and sales within the audio and vision sectors.

Matt holds a BSc. (Hons. ) from Coventry University and has held senior roles at major retailers like Sainsburys and Tesco PLC.

He is enthusiastic about new audio technology, regularly sharing updates on Dolby Atmos soundbars and wireless surround systems.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Audio Product Development
As European Product Director (Audio), Matt leads teams developing consumer electronics audio products, emphasizing innovation and market relevance.
Consumer Electronics Market
With extensive experience at Sharp, Sainsbury's, and Tesco, Matt has a deep understanding of consumer electronics sales and buying trends.
Dolby Atmos Technology
Matt frequently promotes Sharp's new audio products, including soundbars and wireless surround systems featuring Dolby Atmos.

Media Appearances

Matt has no verified media appearances

Work History

5-2020
European Product Director (Audio) at Sharp Consumer Electronics Europe
12-2017 - 4-2020
Sales Director UK & ROI (Audio & SDA) at Sharp Consumer Electronics Europe
3-2015 - 11-2017
Senior Buyer (Sound & Vision) at Sainsbury's
3-2013 - 2-2015
Senior Buying Manager (Vision) at Tesco PLC
1-2013 - 2-2013
Senior Buying Manager (White Goods) at Tesco PLC

Education

1997 - 2000
BSc. (Hons.) from Coventry University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rugby, England, United Kingdom Job Level : Mid-senior Designation : European Product Director (Audio) at Sharp Consumer Electronics Europe
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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