Catarina Pinheiro

Questioner
DISC Type : c

Marketing Director UK&I at Philips

United Kingdom

Overview

Catarina is the Marketing Director for UK&I at Philips, with a strong background in consumer health from senior roles at Reckitt and GSK. She specializes in omni-channel, digital, and innovation marketing strategies and holds a Masters degree from Universidade Nova de Lisboa.

Her career highlights extensive international experience, having managed global brands and led marketing divisions in both the United States and the UK & Ireland.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Omni-Channel Marketing
A core skill listed in her current role at Philips and previous director roles at Reckitt, indicating a focus on integrated customer experiences.
Innovation Strategy
This expertise is a recurring theme across her senior marketing roles at Reckitt, highlighting her experience in driving new product and brand initiatives.
Consumer Health Brands
Her career spans leadership positions at major consumer health and FMCG companies including Philips, Reckitt, and GSK.

Media Appearances

Catarina has no verified media appearances

Work History

10-2024
Marketing Director UK&I at Philips
4-2021 - 10-2024
US Marketing Director - Nutrition at Reckitt
7-2019 - 4-2021
Global Brand Marketing Director at Reckitt
11-2017 - 6-2019
Global Marketing Manager at Reckitt
1-2016 - 11-2017
Global Marketing Manager at GSK

Education

2007 - 2007
Masters from Universidade Nova de Lisboa
2006 - 2006
Erasmus (Licenciatura) from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Director UK&I at Philips
URL has been copied!

Insights For Selling To Catarina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catarina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Catarina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catarina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Catarina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Catarina

Personality Compatibility


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