Matt Sommer

Observer
DISC Type : ci

Chief Technology Officer at Imaginuity

Plano, Texas, United States

Overview

Matt is the Chief Technology Officer at Imaginuity, a serial entrepreneur with 25 years of experience in AI, machine learning, and NLP. He has founded multiple tech companies, including Engenium and MarketChorus. He earned his bachelors from The University of Texas at Austin and a masters from The University of Texas at Dallas.

Outside of work, Matt is a family man who enjoys cheering on his daughters achievements. His personal hobbies include soccer, rock climbing, camping, and following Longhorn football and volleyball. He is also a youth soccer coach.

His CEO noted, "Matt was researching and understanding AI while others were still panicking about Y2K. "

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Applied Generative AI
His current role as CTO and his most recent consulting company, Emergent Systems, are both focused on implementing applied Generative AI solutions for clients.
Marketing Technology
As CTO of a marketing agency, he leads the integration of data and AI to make marketing smarter, recently launching a performance direct mail product called "AI Mail".
Tech Entrepreneurship
He has a history of building companies from the ground up, including a conceptual search engine (Engenium) and an audience intelligence platform (MarketChorus).

Media Appearances

Imaginuity welcomes Matt Sommer Chief Technology Officer. Featured in World Business Outlook

See Now

Work History

3-2024
Chief Technology Officer at Imaginuity
12-2023
President at Emergent Systems, LLC
2016 - 2021
CEO & Co-Founder at Space Agent, a MarketChorus Company
2008 - 12-2023
CEO & Co-Founder at MarketChorus
4-1999 - 12-2005
Vice President, Research and Development at Engenium Corp

Education

1990 - 1994
B.S. from The University of Texas at Austin
1995 - 1996
M.S. from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : N/A Location : Plano, Texas, United States Job Level : N/A Designation : Chief Technology Officer at Imaginuity
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matt

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to analyze well and then make their decisions.
  • Can Matt take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Matt

Personality Compatibility


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