Matt Teshera

Energizer
DISC Type : I

Sr. Vice President - Marketing at Hagerty

Los Angeles Metropolitan Area, United States

Overview

Matt Teshera is a marketing, media, and technology executive with 20 years of experience in driving growth and innovation. As SVP of Marketing at Hagerty, he focuses on strategy and membership evolution. He has an MBA from California State University-Long Beach and a background in data solutions.

Based on his time in Southern California for his MBA, he may follow local sports teams. Its possible he supports professional teams like the Los Angeles Lakers or the Los Angeles Dodgers.

Unique fact: He holds a patent for a method of evaluating online activity to identify transitions along a customers purchase cycle.

Personality Overview

Relationship Oriented

Informal

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Membership Evolution
His current role at Hagerty is focused on evolving the membership program into a bespoke, tiered experience to improve member value, benefits, and loyalty.
Data-Driven Marketing
His background as SVP of Enterprise Data Solutions at WarnerMedia and his patent on analyzing online activity highlight his expertise in using data to drive marketing strategies.
Go-to-Market Strategy
A core part of his executive experience, including his time as VP of Consumer Acquisition & Growth Marketing at AT&T, involves developing and executing these strategies.

Media Appearances

Hagerty Elevates Marc Burns to CMO and Appoints Matt Teshera as SVP of Marketing. Featured in PR Newswire

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Hagerty Elevates Marc Burns to CMO and Appoints Matt Teshera as SVP of Marketing. Featured in Hagerty Newsroom

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Work History

2-2026
Sr. Vice President - Marketing at Hagerty
9-2024
Independent Consultant at PSPW Consulting
6-2023 - 8-2024
Vice President, Consumer Acquisition & Growth Marketing/Go-to-Market at AT&T
12-2021 - 5-2023
Vice President, Broadband Marketing and Analytics at AT&T
7-2020 - 12-2021
Sr. Vice President, Enterprise Data Solutions at WarnerMedia

Education

2007 - 2008
MBA from California State University-Long Beach - College of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Sr. Vice President - Marketing at Hagerty
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Matt

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Matt take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Matt

Personality Compatibility


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