Matt Williams

Observer
DISC Type : ic

Head of UX at Flowcode

Chicago, Illinois, United States

Overview

Matt is the Head of UX at Flowcode, with over 15 years of experience leading product and design teams at startups and high-growth companies. Based in Chicago, this University of Illinois Chicago graduate has a background in both software engineering and graphic design, specializing in building intuitive user experiences.

Outside of work, Matt is a longtime car enthusiast and enjoys discussing music and technology. He is also passionate about mentoring up-and-coming designers and engineers, helping them navigate their early careers and develop their skills.

He co-founded SmallWorld, a network intelligence platform, and helped raise approximately $2M in funding.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Bridging Design & Engineering
His career has been focused on the intersection of product design and engineering, creating a bridge between the two disciplines to build better products.
Early-Stage Growth
As a co-founder and now an advisor, he has direct experience building a company from concept to an enterprise-ready platform and navigating early-stage strategy.
Mentoring Talent
He actively mentors designers and engineers, showing a commitment to helping others grow and find their footing in the tech industry.

Media Appearances

Matt has no verified media appearances

Work History

6-2025
Head of UX at Flowcode
4-2025
Co-founder, Advisor at SmallWorld
3-2021 - 4-2025
Co-founder, Head of Product and Design at SmallWorld
10-2020 - 9-2021
Head of Design at HealthJoy
2-2018 - 10-2020
VP of Product and User Experience at Kin Insurance

Education

2002 - 2006
Bachelor's degree from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 18 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Head of UX at Flowcode
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matt take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Matt

Personality Compatibility


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