Matthew Archer Sr.

Pioneer
DISC Type : DIS

Founder & Principal Advisor at Tech Hub

United States

Overview

Matthew is a technology advisor with over 25 years of experience, transforming IT from a cost center into a growth engine for mid-market and enterprise companies. As Founder of Tech Hub, he leverages a vast partner ecosystem to simplify systems and accelerate revenue. Colleagues describe him as visionary, competent, and professional, with a degree in Audio Engineering.

Outside of his professional roles, Matthew is passionate about building and contributing to the Idaho technology community. He has faced significant personal challenges, including job loss and a flooded home, which have shaped his business philosophy to be rooted in resilience, service, and the principle of facing storms head-on.

Unique fact: Before his tech career, Matthew was a live sound and video engineer for legendary artists like Ray Charles, BB King, Eric Clapton, and Tom Petty.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Tech Cost Optimization
His firm, Tech Hub, focuses on helping companies recoup wasted spend and align technology with business strategy through a proven 4-step framework.
Idaho Tech Community
Actively fosters the local innovation economy by hosting networking events for the Idaho Technology Council and serving as Technical Director for Basecamp Tech Fest.
AI for Business
Recently served as a panelist for an "AI in Action" series, discussing how artificial intelligence can be used to enable smarter business decisions, not just replace managers.

Media Appearances

Matthew has no verified media appearances

Work History

2-2023
Founder & Principal Advisor at Tech Hub
7-2025
Co-Founder & CTO at CO\\OP Studios
5-2025
Technical Director at Basecamp Tech Fest
Event Manager, Live Sound / Video Engineer, AV Technician at Various Companies
5-2022 - 2-2023
Director of Technology Services at Vivo Technologies

Education

Audio Engineering Degree from Conservatory of Recording Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 3 Location : United States Job Level : Leadership Designation : Founder & Principal Advisor at Tech Hub
URL has been copied!

Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matthew

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are generally fast movers and can take quick decisions
  • Can Matthew take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matthew

Personality Compatibility


Other Tech Hub Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.