Matthew Burchard

Wildcard
DISC Type : sci

Chief Ecommerce Officer at Ariat International

San Carlos, California, United States

Overview

Matthew has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

12-2023
Chief Ecommerce Officer at Ariat International
11-2018 - 12-2023
VP of Ecommerce at Ariat International
9-2016 - 4-2018
GM of Ecommerce at Allbirds
9-2012 - 3-2016
Sr. Director of Marketing and Customer Experience at Zappos Family of Companies
9-2011 - 9-2012
Sr. Director of Marketing, Photo and Video at Zappos Family of Companies

Education

1996 - 1998
B.S. from University of Oregon
1994 - 1995
Education details unavailable from Denison University

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Carlos, California, United States Job Level : Leadership Designation : Chief Ecommerce Officer at Ariat International
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matthew take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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