Matthew Coleman

Pioneer
DISC Type : DSI

Chief Marketing Officer at CAP3

Wilmington, North Carolina, United States

Overview

Matthew Coleman is the VP of Sales & Marketing at Wilmington Media + Marketing, where he helps businesses connect with the local community. Described as hardworking and savvy, he leads strategy for prominent regional brands like the Greater Wilmington Business Journal. He is a graduate of Cape Fear Community College.

Matthew is passionate about creating a positive workplace environment through engaging team-building activities. At a previous company, he established a weekly personal development book club and famously created a spoof music video to launch a new book, demonstrating his creative and fun-loving approach to boosting employee morale.

He was quoted in an online publication for creating a team-building spoof of the song "Watch Me" by Silento.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Local Community Building
Helps businesses connect with the local Wilmington community through his work and by attending events like the Chamber of Commerce's Economic Summit.
Workplace Culture
He has been quoted in articles discussing his innovative methods for boosting employee morale, including running weekly personal development book clubs.
Building Client Trust
He often posts about the importance of listening, demonstrating ROI, and strengthening client relationships to foster loyalty and growth.

Media Appearances

Matthew has no verified media appearances

Work History

2-2023
Chief Marketing Officer at CAP3
7-2022 - 2-2023
Senior Marketing Consultant at Greater Wilmington Business Journal
9-2020 - 6-2022
Sales & Marketing Director at Atlantic Computer Services
12-2014 - 9-2020
Marketing Director at MyEmployees
6-2010 - 10-2013
Key Account Manager - Wilmington, NC at Cumulus Broadcasting

Education

1998 - 2000
AA Arts from Cape Fear Community College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Wilmington, North Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at CAP3
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matthew

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are generally fast movers and can take quick decisions
  • Can Matthew take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matthew

Personality Compatibility


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