Matthew Coorsh in

Matthew Coorsh

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Executive Vice President, Strategy & Growth at SDImktg
📍 United States

Matthew is a results-driven executive with over 15 years of experience leading strategic partnerships and marketing for global brands like Samsung and Canadian Tire. He specializes in high-profile sponsorships and brand activations. Colleagues describe him as knowledgeable, authentic, and credible. He is also pursuing a Juris Doctor degree from Northwestern California University School of Law.

Outside of his executive role, Matthew is an avid sports fan with a particular interest in fan engagement in non-traditional markets, as seen in his analysis of the NHL Winter Classic. He also enjoys international travel, reflecting on cultural and technological changes over time, such as during a recent trip to Thailand.

Unique fact: While holding a demanding executive position, Matthew is concurrently expanding his expertise by studying to become a lawyer.

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Current Role
Executive Vice President, Strategy & Growth
Job Level
Leadership
Location
United States
Personality Overview

How Matthew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Matthew cares about

Strategic Brand Partnerships
His entire career is built on negotiating and managing high-profile partnerships for global brands across technology, retail, and financial services.
Sports Sponsorship
He has deep experience leading sports and entertainment partnerships with major leagues like the NHL, MLB, and NBA, and continues to analyze sports marketing events.
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Career

Work history

Executive Vice President, Strategy & Growth
SDImktg
Head, Marketing Partnerships & Business Development
Samsung Electronics
Director, Sports, Entertainment & Culture Partnerships
Samsung Electronics
Chief Marketing Officer & Managing Partner
Sphere Investment Management Inc.
Associate Vice President, Sponsorships & Partnerships
Canadian Tire Corporation
In the press

Media appearances

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Education
Juris Doctor (candidate)
Northwestern California University School of Law
Bachelor of Arts (B.A.)
York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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