Matthew Coorsh

Captain
DISC Type : DS

Executive Vice President, Strategy & Growth at SDImktg

United States

Overview

Matthew is a results-driven executive with over 15 years of experience leading strategic partnerships and marketing for global brands like Samsung and Canadian Tire. He specializes in high-profile sponsorships and brand activations. Colleagues describe him as knowledgeable, authentic, and credible. He is also pursuing a Juris Doctor degree from Northwestern California University School of Law.

Outside of his executive role, Matthew is an avid sports fan with a particular interest in fan engagement in non-traditional markets, as seen in his analysis of the NHL Winter Classic. He also enjoys international travel, reflecting on cultural and technological changes over time, such as during a recent trip to Thailand.

Unique fact: While holding a demanding executive position, Matthew is concurrently expanding his expertise by studying to become a lawyer.

Personality Overview

Dynamic But Sincere

Output-Driven

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Strategic Brand Partnerships
His entire career is built on negotiating and managing high-profile partnerships for global brands across technology, retail, and financial services.
Sports Sponsorship
He has deep experience leading sports and entertainment partnerships with major leagues like the NHL, MLB, and NBA, and continues to analyze sports marketing events.
Fan Engagement
His social media activity shows a professional interest in how brands and leagues can effectively engage fans, particularly in new or non-traditional markets.

Media Appearances

Matthew has no verified media appearances

Work History

Executive Vice President, Strategy & Growth at SDImktg
Head, Marketing Partnerships & Business Development at Samsung Electronics
Director, Sports, Entertainment & Culture Partnerships at Samsung Electronics
Chief Marketing Officer & Managing Partner at Sphere Investment Management Inc.
Associate Vice President, Sponsorships & Partnerships at Canadian Tire Corporation

Education

Juris Doctor (candidate) from Northwestern California University School of Law
Bachelor of Arts (B.A.) from York University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Leadership Designation : Executive Vice President, Strategy & Growth at SDImktg
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matthew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matthew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matthew

Personality Compatibility


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