Matthew Cowan

Examiner
DISC Type : cs

Board Observer at Nominal

San Francisco Bay Area, United States

Overview

Matthew Cowan is a General Partner at N47, focusing on B2B software applications and leading the firms activities in Israel. With a background as a founder, CEO of Breezeworks, and an early investor at Intel, he is described as wise, experienced, and insightful. He holds a BA from Tufts University.

His fascination with technology began in middle school, and he is energized by creating new, intuitive products for underserved markets. Matthew looks for founders with relentless tenacity, a bold vision, and a grounded execution plan, summarizing his philosophy as "Head in the clouds, feet on the ground. "

He has generated more than $1. 5 billion in investment returns as both an operator and a venture capitalist.

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

AI in Legacy Industries
He focuses on how AI can be applied at the application layer to unlock efficiency for industries traditionally left behind by technology, such as construction.
Frontline Worker Tech
He shows a keen interest in modernizing tools for frontline workers, as demonstrated by his firm's investment in Sona, an AI-native workforce management platform.
Go-to-Market Strategy
He frequently emphasizes the critical importance of hiring the right first sales leader, viewing it as a pivotal, high-stakes decision for Series A founders.

Media Appearances

Matthew has no verified media appearances

Work History

6-2025
Board Observer at Nominal
12-2024
Corporate Director at Patlytics
8-2024
Corporate Director at Two Dots
2-2022
Corporate Director at metadata.io
12-2021
Corporate Director at BuildOps

Education

Education details unavailable from Tufts University
1978 - 1990
Education details unavailable from Head-Royce

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Board Observer at Nominal
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matthew

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Matthew take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Matthew

Personality Compatibility


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