Matthew Fall

Critic
DISC Type : C

Technology Analyst at IDTechEx

Cambridge, England, United Kingdom

Overview

Matthew is a Technology Analyst at IDTechEx, specializing in advanced materials, power electronics, and wide-bandgap semiconductors. A graduate of the University of Cambridge with a first-class MSc in Chemistry, he focuses on emerging technology research and frequently presents at international industry conferences.

Outside of his analytical work, Matthew is a former elite athlete who competed as a speed climber for Team GB. He was one of the first men to represent Great Britain in the sport at the European Games and also showcased his athletic abilities as a contestant on Ninja Warrior UK.

Unique fact: He was among the first male athletes to ever represent Team GB in sport climbing.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Power Electronics
As a Technology Analyst focused on WBG, he researches and presents on the transition from Si IGBTs to SiC MOSFETs and GaN HEMTs for various industries.
Advanced Materials
His research at IDTechEx is centered on advanced materials. His master's thesis at Cambridge also focused on electrochemical applications in material science.
Competitive Speed Climbing
He is a former elite speed climber for Team GB, having competed in multiple World and European cups and setting national records.

Media Appearances

Matthew Fall – Technology Analyst – IDTechEx Team Profile. Featured in IDTechEx

See Now

Work History

9-2025
Technology Analyst at IDTechEx
7-2024 - 8-2024
Library Assistant at Faculty of Advocates
10-2023 - 9-2025
Private Tutor at GoStudent
6-2021 - 8-2021
Clip n Climb Assistant at Edinburgh Leisure
12-2020 - 12-2020
Tele-Fundraiser at Selwyn College, University of Cambridge

Education

10-2024 - 7-2025
Master of Science - MSc from University of Cambridge
2020 - 2023
Bachelor of Arts - BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 1 Location : Cambridge, England, United Kingdom Job Level : Junior Designation : Technology Analyst at IDTechEx
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Matthew

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Matthew take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Matthew

Personality Compatibility


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