Matthew Fichera in

Matthew Fichera

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Content & SEO Manager at Conversion Automotive Marketing
📍 Greater Boston, United States

Matthew is a Content & SEO Manager at Conversion Automotive Marketing with over 15 years of experience. He focuses on developing SEO-driven content strategies to increase sales and grow brand voice, having previously helped grow an e-commerce brands revenue by 6X. He holds a Master’s Degree from Southern New Hampshire University.

He believes in marketing products that unite people and make them feel good, referencing the joy of shared experiences like summer barbecues or professional baseball games. His personal portfolio showcases a passion for creative and engaging content, including photography and video.

Unique fact: He successfully grew a YouTube channel to over 9, 000 subscribers.

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Experience
8 Years
Current Role
Content & SEO Manager
Job Level
Middle
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Matthew cares about

SEO & Content Strategy
As a Content & SEO Manager, he develops and executes SEO-driven strategies to drive growth, analyzing performance to optimize content and conversion paths.
AI in Marketing
Holds certifications in AI Visibility and AI Search with Semrush and posts about the future of AI in marketing, such as the shift from "clicks" to "visibility. "
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Career

Work history

5-2019
Content & SEO Manager
Conversion Automotive Marketing
4-2019 - 10-2025
Marketing Manager
E-Z Test Pool Supplies, Inc
5-2017 - 11-2023
Website Content Manager
Black Mountain Ski Area
10-2017 - 4-2019
Digital Marketing Specialist / Social Media Manager
Ed Reilly Subaru
6-2017 - 9-2018
Digital Marketing Specialist
@Comm Corporation
In the press

Media appearances

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Education
Bachelor’s Degree
University of New Hampshire
Master’s Degree
Southern New Hampshire University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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