Matthew Fichera

Evaluator
DISC Type : cds

Content & SEO Manager at Conversion Automotive Marketing

Greater Boston, United States

Overview

Matthew is a Content & SEO Manager at Conversion Automotive Marketing with over 15 years of experience. He focuses on developing SEO-driven content strategies to increase sales and grow brand voice, having previously helped grow an e-commerce brands revenue by 6X. He holds a Master’s Degree from Southern New Hampshire University.

He believes in marketing products that unite people and make them feel good, referencing the joy of shared experiences like summer barbecues or professional baseball games. His personal portfolio showcases a passion for creative and engaging content, including photography and video.

Unique fact: He successfully grew a YouTube channel to over 9, 000 subscribers.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

SEO & Content Strategy
As a Content & SEO Manager, he develops and executes SEO-driven strategies to drive growth, analyzing performance to optimize content and conversion paths.
AI in Marketing
Holds certifications in AI Visibility and AI Search with Semrush and posts about the future of AI in marketing, such as the shift from "clicks" to "visibility. "
Brand Storytelling
Emphasizes the importance of branding and messaging, stating that social media and video production without it is like "driving a car in the dark. "

Media Appearances

Matthew has no verified media appearances

Work History

5-2019
Content & SEO Manager at Conversion Automotive Marketing
4-2019 - 10-2025
Marketing Manager at E-Z Test Pool Supplies, Inc
5-2017 - 11-2023
Website Content Manager at Black Mountain Ski Area
10-2017 - 4-2019
Digital Marketing Specialist / Social Media Manager at Ed Reilly Subaru
6-2017 - 9-2018
Digital Marketing Specialist at @Comm Corporation

Education

Bachelor’s Degree from University of New Hampshire
Master’s Degree from Southern New Hampshire University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Boston, United States Job Level : Middle Designation : Content & SEO Manager at Conversion Automotive Marketing
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matthew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matthew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matthew

Personality Compatibility


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