Matthew Gartland

Enthusiast
DISC Type : i

Strategic Advisor and CFO at Level Up Creators

Columbus, Ohio, United States

Overview

Matthew is a seasoned entrepreneur and C-suite executive with experience across the SaaS, Creator Economy, and e-commerce industries. A Penn State University graduate, he transitioned from a corporate leadership program at Johnson & Johnson to become a founder and operator, focusing on building companies and guiding fellow entrepreneurs. Colleagues describe him as creative, insightful, and helpful.

Outside of his professional ventures, Matthews greatest joys are spending time with his wife and two young daughters and traveling the world. During his time at Penn State, he was an active student leader, serving as a Resident Assistant (RA) and graduating as the Student Marshall for his class.

He was the Student Marshall for the 3rd graduating class of the College of Information Sciences and Technology at Penn State.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Creator Economy
His career has focused on the Creator Economy and SaaS industries, leading companies like Smart Passive Income and advising startups in the space.
Startup Operations
As a founder, COO, and CEO, he has extensive experience in scaling startups, building teams, and driving sustainable growth for early-stage tech companies.
Servant Leadership
He identifies as a servant leader whose greatest joy comes from empowering others to achieve their potential, a principle he applied as an RA in college and as a CEO.

Media Appearances

Meet Expert in Residence Matt Gartland. Featured in Smart Passive Income

See Now

Work History

10-2025
Strategic Advisor and CFO at Level Up Creators
10-2024
President at Smart Passive Income
10-2021 - 9-2024
Chief Executive Officer at Smart Passive Income
1-2019 - 12-2021
Co-Founder and COO at Smart Passive Income
7-2024
Advisor at RightMessage

Education

2001 - 2005
Bachelor of Science - BS from Penn State University
Honors Scholar from Schreyer Honors College at Penn State

More Information

Social Presence :

Prographics :

Exp : 7 Location : Columbus, Ohio, United States Job Level : Leadership Designation : Strategic Advisor and CFO at Level Up Creators
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Matthew

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Matthew take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Matthew

Personality Compatibility


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