Matthew Gartland in

Matthew Gartland

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Strategic Advisor and CFO at Level Up Creators
📍 Columbus, Ohio, United States

Matthew is a seasoned entrepreneur and C-suite executive with experience across the SaaS, Creator Economy, and e-commerce industries. A Penn State University graduate, he transitioned from a corporate leadership program at Johnson & Johnson to become a founder and operator, focusing on building companies and guiding fellow entrepreneurs. Colleagues describe him as creative, insightful, and helpful.

Outside of his professional ventures, Matthews greatest joys are spending time with his wife and two young daughters and traveling the world. During his time at Penn State, he was an active student leader, serving as a Resident Assistant (RA) and graduating as the Student Marshall for his class.

He was the Student Marshall for the 3rd graduating class of the College of Information Sciences and Technology at Penn State.

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Experience
7 Years
Current Role
Strategic Advisor and CFO
Job Level
Leadership
Location
Columbus, Ohio, United States
Personality Overview

How Matthew shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Matthew cares about

Creator Economy
His career has focused on the Creator Economy and SaaS industries, leading companies like Smart Passive Income and advising startups in the space.
Startup Operations
As a founder, COO, and CEO, he has extensive experience in scaling startups, building teams, and driving sustainable growth for early-stage tech companies.
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Career

Work history

10-2025
Strategic Advisor and CFO
Level Up Creators
10-2024
President
Smart Passive Income
10-2021 - 9-2024
Chief Executive Officer
Smart Passive Income
1-2019 - 12-2021
Co-Founder and COO
Smart Passive Income
7-2024
Advisor
RightMessage
In the press

Media appearances

Meet Expert in Residence Matt Gartland. Featured in Smart Passive Income
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Education
2001 - 2005
Bachelor of Science - BS
Penn State University
Honors Scholar
Schreyer Honors College at Penn State
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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