Matthew Henton

Cheerleader
DISC Type : Is

Head of Ecommerce at Moss Bros Group Plc

Greater London, England, United Kingdom

Overview

Matthew Henton is a skilled ecommerce professional and digital marketer leading the online strategy for Moss Bros Group. With extensive experience in online retail and brand building, he holds a BSc from Newcastle University and is ContentSquare Certified. People often describe him as professional, intelligent, analytical, and highly organized.

Personality Overview

Story-Driven

Cheerful

Considerate

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Ecommerce Strategy
As Head of Ecommerce and a podcast guest on the topic, he discusses moving brands from discount-driven models to focusing on premium quality and profitability.
Customer Experience
He focuses on replicating the personal, tailored in-store experience for online customers and optimizing the post-purchase journey to maximize lifetime value.
Digital Marketing
He has a strong track record in lifecycle marketing, customer retention, and leading award-winning digital marketing teams.

Media Appearances

Matthew has no verified media appearances

Work History

2-2015
Head of Ecommerce at Moss Bros Group Plc
1-2014 - 1-2015
Head of Ecommerce at my-wardrobe.com
10-2012 - 12-2013
Marketing Director at 31DOVER
1-2012 - 10-2012
eCommerce Consultant at Electrolux
8-2008 - 1-2012
Marketing Director at eSpares

Education

1992 - 1997
BSc from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Moss Bros Group Plc
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Matthew

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Matthew take some risk or not?

  • It is unlikely that they will take many risks.

You And Matthew

Personality Compatibility


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