Matthew Howard

Examiner
DISC Type : cs

Chief Financial Officer at Liquid Life Vacation Rentals

Gulf Shores, Alabama, United States

Overview

Matthew Howard is the Chief Financial Officer for Liquid Life Vacation Rentals and Clean Condo. His expertise is rooted in finance and accounting within the short-term rental industry, supported by a Master of Accountancy from Troy University and his status as a Certified Public Accountant.

He is passionate about mentorship and expresses gratitude to those who guided him in his career. Matthew actively supports community causes and demonstrates a commitment to fostering a positive and intentional company culture. His interests also surprisingly extend to the aerospace and defense industry.

Despite specializing in vacation rental finance, he maintains a distinct professional interest in defense contractors like Lockheed Martin and BAE Systems.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Strategic Growth
He is focused on growing Liquid Life "the right way. Strategically, intentionally, and without losing the culture that makes us who we are. "
Company Culture
Emphasizes the importance of maintaining a strong and positive company culture amidst strategic growth and expansion.
Vacation Rental Finance
His career at Liquid Life, Key Data, and 360 Blue showcases deep expertise in the financial dynamics of the short-term rental market.

Media Appearances

Matthew has no verified media appearances

Work History

9-2023
Chief Financial Officer at Liquid Life Vacation Rentals
8-2021 - 9-2023
Director of HR & Finance at Key Data Dashboard
5-2021 - 8-2021
Manager of Accounting at Choctawhatchee Electric Cooperative (CHELCO)
3-2019 - 5-2021
Director of Internal Accounting at 360 Blue
7-2016 - 3-2019
Senior Accountant at Carr, Riggs & Ingram

Education

2015 - 2016
Master of Accountancy from Troy University
2012 - 2015
Bachelor of Business Administration (B.B.A.) from Troy University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gulf Shores, Alabama, United States Job Level : Leadership Designation : Chief Financial Officer at Liquid Life Vacation Rentals
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Matthew

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Matthew take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Matthew

Personality Compatibility


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