Siva Yeruva

Energizer
DISC Type : I

Director, Enterprise Applications at Hudson's Bay Company

St Louis, Missouri, United States

Overview

Siva Yeruva is a technology director at Hudsons Bay with deep expertise in modernizing retail platforms, including order, inventory, and warehouse management systems. He holds a Bachelor of Technology and is described by colleagues as capable, tenacious, and positive.

He recently completed the Management Accelerator program with McKinsey & Company as part of the Asian Leadership Academy.

Personality Overview

Imaginative

Enthusiastic

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Retail Modernization
His focus is on building microservice, cloud-native products to optimize retail platforms and enhance the customer experience.
Order Management Systems
He has extensive, long-term experience with OMS, having started at Hudson's Bay in 2012 by building their system and holding multiple leadership roles in this area.
Supply Chain Logistics
His expertise covers the full logistics stack, including inventory, warehouse, and transportation management for major retail brands.

Media Appearances

Siva has no verified media appearances

Work History

9-2024
Director, Enterprise Applications at Hudson's Bay Company
6-2021 - 9-2024
Director, OMS & LOGISTICS at Hudson's Bay Company
8-2020 - 5-2021
Sr Manager, OMS at Hudson's Bay Company
4-2011 - 6-2012
Sr Sterling OMS Consultant at Brown Shoe Company
12-2010
Sterling OMS/WMS Consultant at Gap Inc./Gap Inc. Direct

Education

2002 - 2006
Bachelor of Technology (B.Tech.) from GMR Institue of Technology

More Information

Social Presence :

Prographics :

Exp : 10 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director, Enterprise Applications at Hudson's Bay Company
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Insights For Selling To Siva

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siva is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Siva

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Siva move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Siva take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Siva

Personality Compatibility


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