Matthew James

Evaluator
DISC Type : dsc

Marcomms Director at Centrica Home

Greater London, England, United Kingdom

Overview

Matthew is an experienced marketing leader specializing in brand-building, customer acquisition, and digital marketing. A University of Bath graduate, he has a track record of delivering measurable commercial value in senior roles at Centrica, British Gas, and World First. Colleagues describe him as strategic, calm, and a creative problem-solver.

He possesses a relentless attention to detail and excellent writing skills.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Customer Engagement
His career includes roles like Director of Customer Engagement and his current focus is on CRM and campaign delivery, showing a deep interest in the customer journey.
Brand Building
Identifies himself as a marketing leader with extensive experience in brand-building and delivering campaigns that provide commercial value.
FinTech Innovation
His experience at World First and posts about collaboration between banks and FinTech innovators indicate an interest in this sector.

Media Appearances

Matthew has no verified media appearances

Work History

9-2025
Marcomms Director at Centrica Home
2-2022 - 9-2025
Director of Customer Engagement at British Gas
12-2020 - 5-2022
Head of Content & Editorial at British Gas
7-2019 - 12-2020
Head of Comms Transformation & Content Development at British Gas
1-2015 - 7-2019
Head of Communications & Content at World First

Education

2017 - 2018
Marketing from Squared Online
1997 - 2001
Bachelor's degree from University of Bath

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Marcomms Director at Centrica Home
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matthew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matthew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matthew

Personality Compatibility


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