Matthew MacLeod

Commander
DISC Type : D

SEO Manager | Demand Generation & Organic Revenue Growth at Seminole Hard Rock Support Services

Cumming, Georgia, United States

Overview

Matthew is a digital growth architect with over 15 years of experience driving revenue through SEO, CRO, and AI-enhanced strategy. He has led enterprise-level initiatives for brands like Seminole Hard Rock and Veeam Software. He holds a BS from Valdosta State University and is described by colleagues as highly experienced, persuasive, and an excellent SEO specialist.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

AI-Driven SEO
He focuses on the practical application of AI in SEO, sharing specific, data-backed fixes his teams are implementing to drive results.
Human-Centric CRO
Emphasizes that human behavior, not AI scores, dictates conversion, believing that marketing should appeal to human buyers rather than just checking algorithmic boxes.
Revenue-Focused Marketing
His work focuses on building marketing systems that directly convert traffic into measurable revenue, tying content and data to business outcomes like booking value.

Media Appearances

Matthew has no verified media appearances

Work History

12-2022
SEO Manager | Demand Generation & Organic Revenue Growth at Seminole Hard Rock Support Services
Head of SEO & Digital Growth for the Optimal Health and Wellness Industry at MacLeod Enterprises
2-2007
Social Media Management| Seach Engine Optimization | Paid Advertising | AdWords Management at MacLeod Enterprises
11-2019 - 12-2022
Head of SEO & Digital Growth at Veeam Software
3-2018 - 11-2018
SEO Specialist at Brambles

Education

1991 - 1995
BS from Valdosta State University
1987 - 1991
Education details unavailable from Walton High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cumming, Georgia, United States Job Level : Middle Designation : SEO Manager | Demand Generation & Organic Revenue Growth at Seminole Hard Rock Support Services
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthew

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can take decisions very fast if you manage to convince them.
  • Can Matthew take some risk or not?

  • The risks don’t matter much to them.

You And Matthew

Personality Compatibility


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