Matthew McGrory

Captain
DISC Type : DS

CEO and co-Founder at Arwen.AI

London, England, United Kingdom

Overview

Matthew McGrory is the CEO and co-founder of Arwen. AI, a company on a mission to make social media safer for brands by removing toxic comments with artificial intelligence. His diverse background includes roles as a CIO for Fulham FC and as a technology sales director. He studied Economics at The University of Manchester.

Outside of his tech career, Matthew has embraced the role of a "House Husband, " including home-schooling his children, showing a deep commitment to his family. He has a passion for sports, particularly rugby, and has contributed to publications like the Rugby World Cup. Colleagues describe him as dedicated, focused, and pragmatic.

He developed the passion for using AI to drive positive change during a two-year break from corporate life to focus on his family.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI for Social Good
He founded Arwen. AI to combat online toxicity and hate speech, aiming to make social media a more positive and safer environment for everyone.
Protecting Athletes Online
Passionate about brand safety in elite sports, he actively partners with organizations like the ATP Tour and Formula 1 teams to protect players from online abuse.
Online Safety Regulation
He closely follows and speaks on regulatory changes like the Online Safety Act, advocating for platforms to take greater responsibility for user safety in real-time.

Media Appearances

Matt McGrory, Arwen Founder and CEO, talks to Business Daily about the role of AI in brand safety within elite sports. Featured in Business Daily (featured on Arwen AI news page)

See Now

Work History

9-2020
CEO and co-Founder at Arwen.AI
4-2019 - 2-2022
Non Executive Director at Synetec
1-2020 - 1-2021
Strategy Consultant at Regul-AI-tion
7-2018 - 9-2020
House Husband at The McGrory's
10-2017 - 7-2018
Partner Manager and CMO at Six Degrees Group

Education

1994 - 1996
Economics from The University of Manchester
1992 - 1994
Education details unavailable from Royal Grammar School Guildford

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO and co-Founder at Arwen.AI
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matthew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matthew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matthew

Personality Compatibility


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